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The advent of Internet and wireless technology has expanded the effectiveness of one-to-one marketing. While the principles of one-to-one marketing is not new, technology has made it more cost-effective to:
 
Identify and profile customer segments
Send only specific messages to targeted customer segments
Interact with customers in a meaningful manner
Allow customers to spread the message among themselves speedily

 

There's a new powerful marketing medium in SMS. SMS messages can arrive the instant they are sent. You have the ability to create campaigns that are time-sensitive and relevant to customers.
Mass advertising is gradually becoming ineffective. Advertising, while a good medium for branding and imaging, is limited to an emotional need and not a functional need. Customers are better affected if the messages sent are relevant to their lives and will only agree to receive marketing messages if the message is of value to them.

At the same time, the company can educate customers about its brand and its products and services while retrieving valuable data and building a customer database.

A RM20 million budget spent on mass advertising doesn't necessarily reach everyone; some customers may choose to (and do) ignore it. A RM20 million budget

for advertising can be utilised to send approximately 100 million personalised SMS messages (where each SMS message is highly relevant to the receiver).

Moving to One-to-One
Personalised Marketing

Would every individual spend enough to justify the expenses thrown at him or her?

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Wouldn't it be more efficient to spend, say, RM30 worth of ads on a retiree and more than RM300 on a chief executive officer?

Unlike conventional direct marketing, technology makes profiling and reaching a customer more cost effective with marketing SMS messages and much easier to deploy. And every message sent out, through a channel that leverages technology, is intended for the customer. With relevant content, customers are less likely to tune out and may even request for more content from the company. After all, no one will ignore anything that is of value to him or her. This presents the perfect opportunity for the company to project its brand.

Direct Cost Savings
Sending out messages via SMS is inherently more cost effective as compared to traditional direct marketing avenues. For example, it cost an average of RM0.40 to post (postal, printing, paper and envelope) and RM0.30 to make a phone call. Depending on the amount of messages that you send out, our charges are extremely competitive.

Fast & effective
SMS messaging provides the platform for you to focus on key customers or segments of the overall market, which are disproportionately important. Yet unlike direct mail campaigns, which has an average market response rate of 3%; the SMS average response rate can reach 10-20%. Messages can arrive the instant they were sent. Thus marketers have the ability to create campaigns that are time-sensitive and relevant to customers.

Interactivity
With the SGCOMM SMS Portal, you have the ability to build a relationship with your customers through strong brand interactions. With SMS as the channel, customers can respond immediately to promotions, alerts and even forward the message to their friends. As their telephone numbers are captured whenever they reply to you, you can gradually build up a database of loyal customers.

Measurable
You have the ability to know, in real time, the response rate to the SMS campaigns or even traditional campaigns (if the latter is tied in with wireless technology).

Personalised Customisation
SMS campaigns can be personalised to the interest or request of customers. You can build unique profiles of market segments and send the relevant marketing messages accordingly.


Benefits:

No setup costs
No application development costs
Real-Time impact results (Via Internet)
In matter of two weeks campaign can start
Interaction with customers (Mobile Phone Numbers)
Just logon, click and send! Who says technology is not easy to use?
Pay when you use